Maldives Marketing & PR Corporation (MMPRC/Visit Maldives) is participating in ITB Berlin 2024 alongside a delegation of 214 representatives from 107 Maldivian tourism companies. Taking place from March 5-7, 2024, in Berlin, Germany, the Visit Maldives team is joining hands with the Minister of Tourism, delegates from the Ministry of Tourism, industry partners and other government tourism bodies in a powerful demonstration of the country’s commitment to advancing the travel and tourism industry.
Visit Maldives aims to foster strong connections with travel trade partners from Germany and across the globe at ITB Berlin 2024. Sharing the latest updates on the evolving Maldivian tourism landscape and its diverse offerings will be a key focus, while conducting productive one-on-one meetings in-person remains a crucial part of this activity. We are seeking to solidify the Maldives’ position as a top-tier holiday destination for German travellers and provide a platform for participating stakeholders to showcase their individual tourism products and properties.
Germany has been reliably in the top 10 markets for the Maldives for decades, currently ranked at the 5th spot with 27,563 visitors till 3rd March 2024. Visit Maldives has a comprehensive marketing strategy planned for Germany. We engage in social media campaigns to connect with potential visitors and industry partners, while joint marketing programmes with tour operators (JMPs) further elevate the destination’s reach. In the remainder of this year, collaborative efforts with the German Travel Association (IMM Germany) will strengthen industry partnerships, while targeted airline campaigns will encourage travel from Germany to the Maldives. Familiarisation trips (FAM trips) for travel professionals will offer firsthand experience, and advertising in high-end print media will reach a targeted audience of potential travellers. Active engagement with the Maldives Representative Office in Germany will ensure effective communication and collaboration, while influencer FAM trips will leverage the power of social media to reach a wider audience.
ITB Berlin presents an ideal platform for Visit Maldives to showcase the Maldives on a global stage. As the leading travel trade fair, it attracts over 160,000 visitors and connects participants with more than 90,000 industry delegates and 3,000 international media representatives. This allows the Maldives to reach a vast audience of potential visitors and industry partners, educate and create wider destination awareness, promote the Maldives as a top-of-mind destination for a diverse range of travellers, and engage in valuable partnerships. Visit Maldives is eager to showcase the Maldives’ unparalleled beauty, diverse offerings, and our commitment to responsible and sustainable tourism at this prestigious event.
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