Maldives Marketing & Public Relations Corporation (MMPRC) is the State-owned enterprise mandated to promote the Maldives as a tourist destination worldwide under the brand “Maldives” and slogan “Maldives… The Sunny Side of Life”. Operating as an independent and autonomous body under the governance of a Board of Directors appointed by the President of the Maldives, MMPRC actively markets the Maldives in key global markets with an integrated 360-degree marketing approach. MMPRC’s key activities include travel trade shows; roadshows; media/Influencer/celebrity/trade familiarisation trips; brand visibility campaigns; digital marketing; global campaigns; travel agent training programmes; PR and media programmes and joint marketing campaigns with stakeholders/service providers. MMPRC also has appointed PR and trade representation across 15 key global markets.
Under MMPRC’s purview, the Maldives has gained immense recognition, accolades, and awards in the international tourism arena. The highlight of our achievements include securing the most prestigious tourism industry title in the world for three consecutive years; the World’s Leading Destination of 2020, 2021 & 2022, at the World Travel Awards. In addition to the accolades won by the destination, MMPRC received the title of the World’s Leading Tourist Board in 2022.