Maldives Marketing & Public Relations Corporation (MMPRC) is the government body mandated with the promotion of Maldives as a tourist destination. The functions of MMPRC encompasses the full spectrum of marketing and public relations activities including research, surveys, master plans, campaigns, advertising and exposure through traditional media, public relations firms in other countries and the evolving new media. The corporation has its presence all over the world with engagement based on studies of market potential. Every year, MMPRC promotes Maldives in multiple fares and roadshows (37 in 2019), with targeted campaigns among multiple other activities abroad and home. MMPRC is committed to positioning and maintaining Maldives amongst the top travel destinations in the world.
The Maldives Marketing and Public Relations Corporation’s mission is to promote quality and sustainable growth in the tourism industry of the Maldives to foster a well utilized and financially healthy private sector industry – in this way enabling the industry to deliver long term economic, social and cultural benefits to the people of Maldives, while at the same time contributing to enhancements in Maldives’ unspoiled marine environment to the benefit of the people and visitors of the Maldives.
As the destination marketing organization for Maldives, MMPRC’s vision for the destination Maldives is to be;
- The best tropical island destination in the world
- The most exclusive destination in South Asia
- The top tourism earner in South Asia
- An example of sustainable tourism development in small island nations
The Maldives Marketing & Public Relations Corporation was established by the former President of Maldives Mohamed Nasheed on 4 March 2010. The corporation was registered under the Ministry of Economic Development on 14 August 2011. The predecessor to MMPRC was the Maldives Tourism Promotion Board (MTPB) that functioned as a department in the Ministry of Tourism.