About MMPRC

Maldives Marketing & Public Relations Corporation (MMPRC) is the State-owned enterprise mandated to promote the Maldives as a tourist destination worldwide under the brand “Maldives” and slogan “Maldives… The Sunny Side of Life”. Operating as an independent and autonomous body under the governance of a Board of Directors appointed by the President of the Maldives, MMPRC actively markets the Maldives in key global markets with an integrated 360-degree marketing approach. MMPRC’s key activities include travel trade shows; roadshows; media/Influencer/celebrity/trade familiarisation trips; brand visibility campaigns; digital marketing; global campaigns; travel agent training programmes; PR and media programmes and joint marketing campaigns with stakeholders/service providers. MMPRC also has appointed PR and trade representation across 15 key global markets.

Under MMPRC’s purview, the Maldives has gained immense recognition, accolades, and awards in the international tourism arena. The highlight of our achievements include securing the most prestigious tourism industry title in the world for four consecutive years; the World’s Leading Destination of 2020, 2021, 2022 & 2023 at the World Travel Awards. In addition to the accolades won by the destination, MMPRC was honoured as the World’s Leading Tourist Board 2023, marking the second consecutive year winning this prestigious title.

Our Mission

Build and sustain a highly identifiable and recognizable Maldives brand that connects with today’s traveler mindset.

Our Vision

Be the most desired holiday destination in the world exemplifying timeless appeal.

History

The Maldives Marketing & Public Relations Corporation was established by the former President of Maldives Mohamed Nasheed on 4 March 2010. The corporation was registered under the Ministry of Economic Development on 14 August 2011. The predecessor to MMPRC was the Maldives Tourism Promotion Board (MTPB) that functioned as a department in the Ministry of Tourism.

We promote the Maldives as a Tourist Destination.

Our Team

Meet the minds behind the brand image of the Maldives. We take pride in having some of the most experienced, educated and passionate marketing professionals in the country working for MMPRC. They are committed to create, promote and sustain the unique image of the Maldives in the global tourism industry.
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