.Here Baa Atoll and Finolhu, a Seaside Collection Resort, have appointed Shumaes Rasheed as Director of Public Relations & Marketing, reinforcing the brands’ focus on strategic growth, international visibility, and market positioning within the global luxury travel sector.
Bringing more than 20 years of experience in luxury hospitality marketing, communications, and public relations, Shumaes joins the two properties at a pivotal stage in their growth as they continue to strengthen brand awareness and engagement across key international markets.
Shumaes began his professional career at leading Maldivian advertising agency Think Associates, where he managed account portfolios, marketing campaigns, and publications, developing a strong foundation in strategic communications, brand development, and integrated marketing. Building on this experience, he transitioned into the hospitality industry and went on to hold senior leadership positions with internationally recognised brands including Sheraton, Jumeirah, Crossroads Maldives, Visit Maldives, Villa Resorts, and most recently, The St. Regis Maldives, where he served as Director of Marketing & Communications.
In his new role, Shumaes will lead public relations, communications, and marketing initiatives for both .Here Baa Atoll and Finolhu, overseeing brand positioning, media engagement, strategic partnerships, and integrated marketing efforts across key luxury travel markets.
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