Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) welcomed the 1 millionth tourist of 2024. Sutapa Amornvivat, a Thai national, arrived in the Maldives today on AirAsia flight FD 175 at 11:15am. She is visiting for a holiday vacation with her family at Niyama Maldives. This is her third trip to the Maldives, following her honeymoon.
Visit Maldives hosted a very special event in partnership with the Ministry of tourism to celebrate this great milestone at Velana International Airport today, joined by other government authorities such as the Maldives Airports Company Limited (MACL), Maldives Immigration, and Maldives Customs Service along with various Industry stakeholders. A special holiday was offered to the one millionth tourist with courtesy from Sun Siyam Resorts.
“Reaching the milestone of 1 million tourist arrivals is a testament to the enduring allure of the Maldives and the unwavering dedication of our tourism industry stakeholders. I extend my heartfelt gratitude to all our partners, from travel agencies to hospitality providers, whose commitment and hard work have made this achievement possible. Together, we continue to set new standards of excellence and create unforgettable experiences for our visitors” stated Tourism Minister, Mr Ibrahim Faisal.
February 2024, was a record breaking month as Maldives experienced the highest number of arrivals, more than 217،394 tourists throughout the month only. This celebration emphasised the strategic efforts of MMPRC and the government to further enhance tourism plans.
“It is a tribute to the combined efforts of the Maldives’ tourism industry to have welcomed one million tourists earlier than the previous year. This achievement is on course to President Dr Muizzu’s 2 million national tourist arrival target. We are thrilled to celebrate this milestone with all of our stakeholders. Our dedication doesn’t end here; we’re always working to enhance the Maldives’ travel industry and make sure Sunny Side of Life continues to be a dream destination for everyone.” said CEO & MD of MMPRC, Mr Ibrahim Shiuree.
MMPRC has been actively involved in marketing and promoting Maldives throughout this year. Working towards the national target arrival for 2024, as set by the President of Maldives, aiming for 2 million tourists, the Visit Maldives team has carried out significant activities to promote Maldives. MMPRC participated in key marketing fairs and campaigns that were carried out this year, particularly within the top five markets: China, Russia, the U.K., Italy, and Germany as we have received the highest arrival numbers from these countries. Additionally, Visit Maldives took part in ATM, ITB Berlin, and ITB China which are some of the key significant fairs of the year.
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