Visit Maldives is proud to announce its participation in SATTE 2026, South Asia’s leading travel and tourism trade exhibition, taking place from 25th to 27th February 2026 at the Yashobhoomi Convention Center, Dwarka, New Delhi, India. Through this key industry platform, Visit Maldives is showcasing the unparalleled beauty and diversity of the Sunny Side of Life to both B2B and B2C audiences, further strengthening the Maldives’ presence across the Indian and South Asian markets.
SATTE 2026 features over 2,100 exhibitors from more than 50 countries, providing direct access to global markets, industry leaders, and high-impact business opportunities. With India’s travel market valued at approximately USD 45 billion, this annual gathering offers an ideal environment for destinations and travel brands to expand partnerships, explore new opportunities, and reinforce market positioning. A total of 22 co-exhibitors from the Maldives’ tourism industry are participating alongside Visit Maldives at this year’s fair.
India remains one of the Maldives’ top source markets, recording 130,805 arrivals in 2024 and 131,625 arrivals in 2025. SATTE provides an important platform to sustain engagement with tour operators, travel agents, airlines, and online travel platforms, while facilitating new strategic collaborations and joint marketing initiatives. The exhibition further strengthens the Maldives’ positioning as a preferred year-round holiday destination for Indian travellers and supports continued growth in visitor arrivals through enhanced trade engagement and destination visibility.
Visitors to the Maldives pavilion can engage in a range of interactive activities, including one-on-one business meetings with travel trade professionals, distribution of destination information and promotional materials, and promotional videos displayed on LED screens.
A dedicated trade survey will capture valuable insights into market trends and consumer preferences, with participants eligible to enter a raffle draw. A specially designed photo backdrop area will further enhance visitor interaction and brand exposure.
As a distinctive cultural element, whale shark-shaped bookmarks personalised with visitors’ names in Dhivehi will be distributed at the stand, offering attendees a meaningful keepsake that reflects the Maldives’ identity as an Ocean Nation.
Participation at SATTE 2026 forms part of Visit Maldives’ broader integrated marketing strategy for India. Planned initiatives for the year include a Media FAM Trip, a Celebrity FAM Trip featuring five prominent personalities, collaborative activities with the High Commission, television advertising campaigns, a joint campaign with airline partners, digital campaigns with B2B and B2C, a multi-city Maldives Roadshow across major cities as well as outdoor advertising initiatives.
Through its presence at SATTE 2026, Visit Maldives continues to reinforce destination positioning, highlight sustainable tourism practices and responsible travel initiatives, engage trade media and industry stakeholders, and gather critical market intelligence to inform future strategies. Visit Maldives remains committed to strengthening its footprint in India and South Asia while driving sustainable growth for the Maldivian tourism industry.
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