In an effort to inspire travelers to keep dreaming about the destination, Maldives Marketing & Public Relations Corporation (MMPRC) has commenced a campaign with an Indian travel agency from today till 22nd May 2020.
The joint campaign with Kayak will have ads depicting ‘Visit Maldives…later’ displayed throughout the website. The messaging in the campaign is intended to encourage visitors to travel to the Maldives once the pandemic has been overcome.
India is one of the key source markets likely to be amongst the top post-pandemic tourists to the Maldives when traveling resumes once again. In January 2020, there were 13,846 tourist arrivals from this market which was a 19% increase when compared to the same period from last year.