Maldives Marketing & Public Relations Corporation (MMPRC), together with partners from the tourism industry, is participating in TTG Travel Experience 2020 held in Rimini, Italy from 14th – 16th October 2020. Since the reopening of borders on 15th July 2020, this is the first fair in which Maldives will be represented.
Maldives will be showcased at a 32sqm stand designed colorfully to display the natural beauty of the destination. Together with MMPRC, representatives from Sun Siyam Resorts and Voyages Maldives will be participating in the fair.
TTG being one of the leading tourism fairs in Italy, is a gateway to the Italian outbound market. The major objective of participating in this fair is to increase the visibility of Maldives in the Italian market and to further increase the number of tourist arrivals, in order to achieve the targets for the Italian market. This will also provide many opportunities to showcase Maldives as a safe destination to travel to, and ensure tourists and travel and tourism professionals that Maldives remains a safe haven during these unprecedented times.
This three-day fair attracts a large number of visitors from Italy. Industry professionals from Maldives also will be meeting with top travel trade partners and media to further discuss, develop and strengthen the presence of the destination within the Italian market.
In 2019, more than 2,131 exhibitors from 90 countries represented at the fair, more than 44,000 visitors visited the fair. Italy is one of the major markets to Maldives. Before the closure of the borders, Italy was ranked as the number one market in terms of tourist arrivals. Till March 2020, a total of 52,848 tourists arrived in Maldives, which is an increase of 11.7% compared to the same period of 2019.