Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is thrilled to conclude an exclusive media familiarisation trip for top influencers from India to the breathtaking Sunny Side of Life. This exciting campaign, conducted from 15th to 22nd July 2023, captivated the Indian audience with the unmatched beauty and luxurious offerings of the Maldives.
The group of participants included five popular influencers and one PR representative who collectively showcased the unparalleled charm of the Maldives through their extensive social media presence and online platforms. The influencers that took part in the trip are Thomson Pascal Sequira, Rohan Mehra, Kanika Mann, Aakriti Rana, and Shaurya Sanadhya Tulshyan, totalling to a reach of over 14 million. Each influencer brought their unique perspective and influence to the campaign, and their captivating posts, stories, and content showcased the luxurious host properties and highlighted the incredible experiences the Maldives has to offer.
During their visit, the participants indulged in signature cuisines and a series of unforgettable experiences in world-class properties such as Pullman Maldives, Movenpick Resort Kuredhivaru, and Cinnamon Velifushi Maldives. This includes exploring spa facilities and wellness offerings, engaging in water sports activities, snorkelling trips and Mermaid Introduction Class.
This media familiarisation trip comes at a time when Indian arrivals to the Maldives have soared, with 113,759 visitors recorded as of 7th July 2023. India has emerged as the leading source market, accounting for a staggering 14.4% of all tourists to the Maldives.
This trip is part of Visit Maldives’ ongoing efforts to promote the Maldives as a top-of-the-mind destination for luxury travel. With a comprehensive marketing strategy encompassing PR activities, fairs, joint promotions, radio campaigns, social media and digital marketing, and roadshows, MMPRC aims to reach a broad target market in India and reinforce the Maldives’ position as the ultimate luxury getaway.